I saw this post online about how Burger King is introducing oatmeal to their breakfast menu. BK is trying to compete with McDonald’s in breakfast sales. To me, the most interesting part of the article was the comment by an analyst that Burger King needs to revamp and remodel their stores. At least BK is thinking about ways to compete and change their own status quo.
That comment reminded me of our own struggles with customer perceptions in the past. A few years ago we realized that we had to “re-skin” our software every so often to keep it fresh and new to our customers. We had gotten to the point where the software just didn’t “look fresh”. It doesn’t matter if it was true or not, it’s a perception.
It made me think about the way people use SP-1. Honestly, when is the last time you really thought about all the reasons you bought a POS for your coffee shop or restaurant in the first place?
Think about doing a remodel on your perception of your POS! Treat yourself like you are about to do some research and look for ways our POS can help you with your store. It’s easy to get caught up in a rut and use SP-1 as a cash register but we can do so much more.
Look over the following and think about the last time you looked at these: