Coupons and Discounts – sounds easy, but do you know the difference and why having both makes SP-1 more powerful?
First let’s talk about the differences between the two:
Discounts: A discount in SP-1 is a dollar or percent off a ticket or item. The advantage is that it is a little more generic. For example, you could have a $1.00 off the ticket, 10% off a ticket or 15% discount off one line item on the ticket. All of these discounts are able to be set by the menu group, group size or specialty. The great thing with a discount is that it is very flexible and allows for multiple controls. Discounts can be security coded so they are only available when authorized.
Some sample discounts are: employee, fire department, senior citizen etc. You can also use these to track problems and mistakes. For example, setup a mismade order, dropped item, returned item, comped etc. This is a great way to track what is happening in the store.
Lastly, don’t forget that you can assign a discount to a customers delivery file or to their gift and reward card!
C0upons: Coupons operate a little differently. A coupon is more specific than the discounts. For instance, you can bundle items with coupons. If you offer a large pizza with two toppings, breadsticks and a 2 liter of soda for a specific price a coupon is the way to go. You can even set the price so each item is accounted for in the reporting. Another example is to have a coupon that sets the specific modifiers allowed. So, you might have a 16oz Latte with two extra flavor shots allowed. The coupon would only then work on that size etc.
Remember that all coupons and discounts can be day and time specific!
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