Do you know what a QR code is? It’s that funny little black and white square barcode that you see on some products. Manufacturers and retailers have started using them over the last few years as a way to look up product information. It is designed as an advanced barcode that stores more information than the traditional UPC style barcodes that you see. The beauty of the QR code is that it can store actual information like web addresses.
One of the great things about a QR code is that you can place it on products and quickly direct customers to a website about that product. These codes become very effective with smartphone users. If you have a smartphone, you can scan them and be directed to a website automatically. Instant information.
So, what does this mean for you? Powerful marketing and tracking capabilities as well as the ability to direct your techno-savvy customers.
Some of you already know that we have the ability to print a custom coupon or offer at the bottom of the receipt. Want to send people to your web store or online ordering site? Add a QR code!
This is a great way to both communicate with and market to your customers. Utilizing this, you can drive trafffic to a web site or Facebook page quickly. If you setup a unique pagelink, you can even then judge traffic to the site by seeing how many visits came to that page directly.
Really want to get creative? Once a customer scans a QR code, they are taken to a sign-up or registration page. Once the customer provides their information, email them a coupon!
Creating a QR code? There are a number of online sites that allow you to create this. I used http://createqrcode.appspot.com/ to create the ones in this email. I then simply pasted the image here.
|Scan here to go to Mike Spence Facebook Page
|Scan here to go to www.SelbySoft.com
|Scan here to go to SelbySoft, Inc Facebook Page.
Contact us at:
8326 Woodland Ave. E
Puyallup Wa 98371