Gift and prepaid cards can be one of the best ways to promote your coffee shop. Here are 3 GREAT gift and prepaid card ideas we have gathered from customers of our cafe, coffee & pizza point of sale solution.
1) Buy a card, get something free. The key to this is to really push this with customers that pay with a credit card or cash. Those are the customers of your coffee shop that don’t have a card already. If I don’t pay with a prepaid card, then you are missing out! This could be $30 and your drink is free or $50 and you get bread sticks free.
2) Offer a VIP discount for paying with the card. It’s simple really. If they use the card, they get sort of VIP bonus. Offer a free extra shot of espresso, a free flavor shot or topping on a pizza. This pushes the customer to always have money on their card in order to get the reward.
3) Offer a cash back reward system. Instead of working with buy 10 get 1 free, use our percentage cash back system. This method of loyalty/rewards, allows you to push a percentage (think 5-10%) back to the customers gift card. The customer then always has a balance on their gift card! It is a great way to “train” customers to use their cards on a regular basis.
Want more ideas? Check out more of our blogs on gift cards.