- Marketing: Don’t just put cards in an on the counter rack and expect them to sell. What are you doing to promote your cards?
- Training Staff: Does everyone on your staff know how gift cards work? Do they know the details of how to sell and redeem a card? What about refund policies on cards, promotions or redeeming multiple cards at once? Get your staff on the same page.
- Gift Certificates: Please, just stop selling gift certificates. They are difficult to use, a hassle for customers and leave you vulnerable to theft. Punch card
- Timing: Do you have certain times of the year when gift cards really move (think December)? You should be moving them all year!
Any others that you have experienced?
Posted in Gift Cards Tagged with: gift cards, mistakes