- Marketing: Don’t just put cards in an on the counter rack and expect them to sell. What are you doing to promote your cards?
- Training Staff: Does everyone on your staff know how gift cards work? Do they know the details of how to sell and redeem a card? What about refund policies on cards, promotions or redeeming multiple cards at once? Get your staff on the same page.
- Gift Certificates: Please, just stop selling gift certificates. They are difficult to use, a hassle for customers and leave you vulnerable to theft. Punch card
- Timing: Do you have certain times of the year when gift cards really move (think December)? You should be moving them all year!
Any others that you have experienced?