Discounting is a way of life in restaurants. . .
At SelbySoft we see all kinds of specials, promotions, bundles and more.
Today let's talk about the best ways to track and measure effectiveness. Too often, I see a bunch of generic or manual discounts. My main issue with this is how worthless that is in actually trying to gauge your marketing efforts.
Realisitcally, you should be creating a point of sale discount entry for every single promotion you run. That will truly let you see what is and is not working for you. Our pizza and coffee point of sale system has the ability to create unlimited discounts. Each of these discounts can be named and tracked individually.
This is important. We want you to know what is and is not working. Something like, "$1.00 Off FB" discount is far more effective as it allows you to see how many times this specific post discount was used.
Reporting will then break down the effectiveness of your discounts over a timeframe. We will show you totals, quantity and even the percent of your total discounts over that time. Use this to make sure that your discounts are actually working.