Category: Shows

Mar
08
2012
March 8th, 2012 by Mike Spence

This week we will be at the Coffee Fest show in New York from the 9th to the 11th.    If you happen to be in the area, stop by!  We are in booth 224 & 226!

Mike Spence will be hosting a seminar on Tracking Sales with Technology  at 9am on the 10th at the New York Coffee Fest as well.

More information on the show can be found at:  http://coffeefest.com/Event/Attendee/Default.aspx

Posted in Shows, Uncategorized Tagged with: ,

Feb
14
2012
February 14th, 2012 by Mike Spence

Headed to any trade shows this year?  I thought it might be fun to share some tips to have a sucsessful show.

1)  First think about why you are going  in the first place.  Is it to research a first time business?  Open a second location?  Looking for ways to improve your existing store?    Buy a specific piece of equipment?

2)  Get a map.  Every show has a booth layout either online or in print.  Mark all the booths you really, really want to see.

3)  Don’t forget education!  Look at the listing of free (or paid) classes and plan out which ones you will visit.  Classes overlap sometimes so make sure you plan well.  By the way, most speakers will make their class materials available to you even if you don’t attend!   Note who they are and send an email asking if you can get that information after the show.

4)  Take a quick lap around the show floor and mark anything that looks super interesting down.  Come back to those later.   I often hear people mention that they “ran out of time” to see eveything they wanted.  Don’t stop for too long on that first go around!

5)  Challenge yourself.   Stop at a booth or two that you have never visited before.   See what they have to offer, take 30 seconds to hear the sales pitch.  You might be surprised and find some information you never knew you needed.

6)  Challenge yourself again.   Attend one educational class you have never thougt of before.  You might learn something!

7)  Ask for recommendations.  If you are at the show to pickup a piece of equipment or product, ask other exhibitors what they think about it.  I’m not talking about competitors, I’m talking about other vendors you already know and trust.   You ask the local guy where to eat in a new town right?  This is our town.  Sometimes we may have a good suggestion.

8)  Don’t be afraid to ask for the company to email or mail you literature.  Why stuff your backpack full of paperwork when we both know you are going to leave half of it at the hotel!   Most of us are happy to give you a packet today to see in the hotel and to mail you a packet for your office.

9)  If you don’t want a salesperson to follow up, just tell us!  Please don’t give us a fake name or number from your badge.  It just causes frustration and headaches. Trust me, if you are worried about being  spammed or called a million times, you can just let us know.

10)  Talk to other attendees – remember these are your peers!

Finally, stop by and say Hi!  I’m always there to chat!

Posted in Shows Tagged with:

Jan
31
2012
January 31st, 2012 by Mike Spence

 

Recently we have been running some customer comments in our advertising.  I thought it would be fun to share some of the things our customers have felt confident to share about us:

“We couldn’t have asked for better customer service.  SelbySoft Rocks!”

 –  John & Lynelle from Mudhouse with 4 locations in VA.

“Where would we be without SelbySoft?  This POS system is worth the investment!   It makes ordering a breeze so we can give our clients great customer service.  Plus, as an owner it’s amazing how useful all the reports and other features are for running our business!  And of course the support staff are incredible!
Thanks SelbySoft Team!”

     –  Pam Thomas – The Place To Be Canby, Or.  

“With SelbySoft, we have been able to better manage our nine locations.  The hourly Recaps and sales data have allowed us to eliminate wasted accounting time and to better manage our labor on an hourly basis.”

     –  Lori Foerster , Prior owner of Crane Coffee, 9 locations Omaha, NE.   

We are a small owner operated coffee shop/bistro and started with a very primitive cash register and order system.  We attended the Coffee Fest trade show in DC. in 2008 and meet the SelbySoft team.  While at the convention there were other POS systems present, however we were constantly drawn back to the SelbySoft booth. Here is why, first the product development is user friendly with pictorial options.  This makes serving the customer faster and more accurate. The knowledgeable sales team were able to answer all questions with examples and expertise.  Once home, we had a phone conference with Mike and did many phone demos.  This is what secured our purchase.  Not only did Selby Soft have a great product and great team, they were able to develop a system to suit our personal needs.  Our business was growing into not only coffee but a bistro, so our POS had to define both those needs.  We ended up with a barista monitor and food monitor in 2 separate places in our store.  This shortened our initial order time, wait time and service time.  The way our store operates is at such a professional level,  that now it is seamless.  Now 3 1/2 years later we will be ordering another system that will complement our expanding kiosk business for 2012.  Thank you SelbySoft, you are amazing !

  Jim and Kathy Kozak, Talia Espresso, North Wilkesboro, NC.

 

Pike Creek Coffee Roasterie really leaned on the expertise of the SelbySoft team in choosing our POS system. That was nearly 4 years ago, and they have never let us down! When we have questions, they are fast to respond, always offering helpful solutions to make our coffee shop run more smoothly. Stepping into the world of coffee shop ownership as total newbies, we are SO glad we discovered SelbySoft!

Carol Allston-Stiles, Pike Creek Coffee Roasters,  Newark, DE

Posted in Shows Tagged with:

Jul
14
2011
July 14th, 2011 by Mike Spence
Going to Coffee Fest in Seattle this September?  



So are we!   Before you register for passes, check with us!  


We often have free passes for this show and would love to help you get in free!


See you there September 23-25th in the Seattle Convention Center – Booth: 804/806




Contact us at:
SelbySoft
Mike Spence
800-454-4434
Sales@SelbySoft.com
WWW.SelbySoft.com
8326 Woodland Ave. E
Puyallup Wa 98371

Posted in Shows, Uncategorized Tagged with:

Jun
23
2011
June 23rd, 2011 by ssadmin

World Tea Expo!



This week we will be at the World Tea Expo in Las Vegas!


I’ll be there from 6/23 to 6/27.  If you are in town, stop by and say hi! 




Contact us at:
SelbySoft
Mike Spence
800-454-4434
Sales@SelbySoft.com
WWW.SelbySoft.com
8326 Woodland Ave. E
Puyallup Wa 98371

Posted in Shows Tagged with: ,

Jun
14
2011
June 14th, 2011 by ssadmin

I’m back from a couple of near back to back trade shows and thought I’d share some perspective from the point of an exhibitor as well as what we hear from  attendees that stop by our booth and share. 



Get a Gift Card system.   I’m shocked at how many people are still not using a  gift card system.   I think everyone agrees that an easy to use gift and pre-paid card system can easily increase your volume.  If you don’t have a POS or can’t afford one, call Mercury Payment System.  Sure they will want your credit card business but at least they won’t charge you anything (read free) for the gift card processing.  This method makes you look more professional, helps eliminate potential theft and gives you a great marketing platform for your store. 


Take classes!  Don’t underestimate the potential for learning at these trade shows.  Almost every show I’ve been to has free classes hosted by peers, experts or just people that have something to share.  I still try to sit in on classes so I have things to share and continue my education in these fields.  At the last show I caught a good part of a presentation from Manish at Maya Tea Company on how to easily use tea as a profitable item in your coffee shop.  After every presentation I give, there is always someone that either found a new nugget of information or surprises me with something I can add to my next presentation!

Talk to everybody!  I’m always happy when two people in my booth wind up sharing ideas.  It just illustrates that none of us have all the answers.  If you are at a trade show, remember that part of the reason you are there is to communicate!   

Step out of your comfort zone!  Don’t be afraid to ask the exhibitors what they do.  Even if you are not sure that it’s something that fits your store now, it may in the future. It’s part of the reason that you are at a trade show.   Don’t worry about what the exhibitors think, part of the reason we are there is from an advertising standpoint.  You never know where you might pick up a nugget of information or learn something new.




Contact us at:
SelbySoft
Mike Spence
800-454-4434
Sales@SelbySoft.com
WWW.SelbySoft.com
8326 Woodland Ave. E
Puyallup Wa 98371

Posted in Shows Tagged with:

Jun
01
2011
June 1st, 2011 by ssadmin
Coffee Fest in San Diego!



We will be in San Diego for the Coffee Fest this week.  We will be gone from 6/2 to 6/6!

If you are in town, look us up! 




Contact us at:
SelbySoft
Mike Spence
800-454-4434
Sales@SelbySoft.com
WWW.SelbySoft.com
8326 Woodland Ave. E
Puyallup Wa 98371

Posted in Shows Tagged with: ,

Apr
26
2011
April 26th, 2011 by ssadmin
SCAA in Houston TX





This week we will be at the Specialty Coffee Association of America show in Houston, Tx.


We will be gone from 4/27 to 5/2 and if you happen to be in town, come visit us!


Contact us at:
SelbySoft
Mike Spence
800-454-4434
Sales@SelbySoft.com
WWW.SelbySoft.com
8326 Woodland Ave. E
Puyallup Wa 98371

Posted in Shows, Uncategorized Tagged with: ,

Apr
02
2011
April 2nd, 2011 by ssadmin
Northwest Foodservice Show



This weekend we will be at the NWFS show in Portland Or!   


We will be gone from 4/3 to 4/4.  If you happen to be in Portland, look us up! 


Contact us at:
SelbySoft
Mike Spence
800-454-4434
Sales@SelbySoft.com
WWW.SelbySoft.com
8326 Woodland Ave. E
Puyallup Wa 98371

Posted in Shows, Uncategorized Tagged with: ,

Feb
25
2011
February 25th, 2011 by ssadmin
Pizza Expo! 



This week we will be at the International Pizza Expo in Las Vegas!  


We will be gone from 2/28 to 3/4 for the show.  If you are in town, stop by and see us!




Contact us at:
SelbySoft
Mike Spence
800-454-4434
Sales@SelbySoft.com
WWW.SelbySoft.com
8326 Woodland Ave. E
Puyallup Wa 98371

Posted in Shows, Uncategorized Tagged with: ,

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