Not interested in doing a traditional “punch” card system? Looking for something different than “buy 10 get 1 free”? Try one of these alternatives that other SelbySoft customers have used and passed on to us.
Buy a gift card, get a drink… Pretty standard but still a great way to get around doing a punch card at all. If I buy a $30 gift card then I get a free drink (up to $3.00 value) right then and there. This can be great because it eliminates a customer being “owed” a drink at a later time. You get the money and they get the drink.
Surprise a customer… This actually IS a punch card system but you don’t tell anyone about it. Instead of customers keeping track of points, your POS reminds the crew member that it is time for the customer to get a free drink. The biggest catch is that it is not something that happens with the customers knowledge – you only track it internally so it is a surprise. It’s a very effective way of saying Thank You to your existing customers.
Surprise a customer #2 (gift card) . . . Create a gift card account that you load every day or week. Allow your employees to use this gift card to buy a drink for your customer. This is a great way to help your employees feel empowered at the store. Be careful that it is not only being used for friends or for the same customers and it can be an awesome way to make a customers day.
Surprise a customer #3 (lottery)… Keep track of the points for your customers. When a customer has ordered 10 times, have your POS prompt to record the visit. Every week enter all the customers that have ordered 10 times into a lottery for free or discounted product.
There you go. . . A couple ways to reward customers without duplicating what you competitors might be doing. If you have a different method you use, let us know!
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